Yushi Song

UX & Product Designer

Resume

Linkedin

Yushi Song

Resume

Linkedin

Toolhood

This project was created as part of my Design & Business course in Industrial Design degree at Tongji University. In 2023, I individually refined the project to a higher quality.

Toolhood

This project was created as part of my Design & Business course in Industrial Design degree at Tongji University. In 2023, I individually refined the project to a higher quality.

Toolhood

This project was created as part of my Design & Business course in Industrial Design degree at Tongji University. In 2023, I individually refined the project to a higher quality.

Highlights

Midjourney

Involved

Midjourney

Involved

Midjourney Involved

Greenfield Project

Greenfield Project

Greenfield Project

User

Survey

User

Survey

User Survey

Persona

Persona

Persona

User

Journey

User

Journey

User Journey

Business Model

Business Model

Business Model

Project Type

UX, UI

UX, UI

UX, UI

Duration

8 weeks,

June 2021

5 weeks

December 2022

Team

Team

Yushi Song, Xinyi Chen, Xiaoyan Zhu

Yushi Song, Xinyi Chen, Xiaoyan Zhu

My Role

My Role

UX Design

Market Reaserch

UX Design

Market Reaserch

Problem

Problem

People use tools to complete tasks such as construction, repairs, creation, cooking, cleaning, and more.


Tools are only required occasionally and remain idle for other periods.

People use tools to complete tasks such as construction, repairs, creation, cooking, cleaning, and more.


Tools are only required occasionally and remain idle for other periods.

Solution

Solution

Toolhood is a commercial platform for neighbors to lease and rent tools, helping them free up space, handle emergencies, and earn income.

Toolhood is a commercial platform for neighbors to lease and rent tools, helping them free up space, handle emergencies, and earn income.

Research

76.4% of participants need tools.

64.3% of people have unused tools.

Price of unused tools

Occupied Space

Attitudes

Most people have dual problems - they need tools but also have tools sitting unused. This wastes space and money.

People have a general positive attitude toward our solution.

Most people have dual problems - they need tools but also have tools sitting unused. This wastes space and money.

How might we design a platform that facilitates tool rentals among community residents?

How might we design a platform that facilitates tool rentals among community residents?

Image generated by Midjourney

Persona

We talked to 15 people about renting tools and created persona for both those who rent out tools and those who borrow them.

Key takeaway:

  1. A chat communication feature is essential for the platform.

  2. The size of the tools and the space they occupy is a crucial attribute that users are concerned about.

  3. Since the identities of lenders and borrowers typically don't overlap, this implies that the platform should cater to a diverse user base.

Most people have dual problems - they need tools but also have tools sitting unused. This wastes space and money.

User Journey Map

As there are two user roles, we adjusted the structure of the user journey.

Feature opportunites:

Tool category

Tool category

Tool posts

Tool posts

Shopping cart

Shopping cart

In-app chat

In-app chat

In-app wallet

In-app wallet

Information Architecture

Version 1

Pro

1. The home page is divided into two columns: rental and group seeking, and users can view posts in different sections.

Con

1. The function of asking for rent is cumbersome and cannot directly facilitate the transaction.

Version 2

Pro

1. Remove the function of seeking rent and simplify the logical chain.

2. Add tool classification, which is convenient for users to find targets.

Con

1. Map browsing occupies a space in the bottom navigation bar, but its priority should be below the shopping cart.

2. At present, the shopping cart can only be reached from the personal homepage, not directly.

Version 3

Pro

1. The map display is integrated into the tool list, which is convenient for users to view tools in different views.

2. Move the shopping cart to the homepage to simplify the shopping decision path.

Final Output

1.1 Tool List (Scene/Map)

① Classify tools according to application scenarios, so that users can find the tools they need more easily and improve the user experience.

② Map perspective allows users to view nearby tools that can be rented to solve urgent needs.

1.2 Tool Details

① Users can directly add tools to the shopping cart to simplify the purchase path.

② Tool details page, indicating the classification, brand, size, status and other attributes of tools to help users understand the information.

2. Shopping cart


① The bottom navigation bar can directly jump to the shopping cart, where users can view the tool details. Open up purchase channels and promote transformation.

3.Post


① Users can take photos and publish their idle tools, and fill in relevant attributes according to the page prompts, thus simplifying the publishing process.


4. Social


① A chat channel is set up in the ①APP, which helps the lessor and the renter to communicate and negotiate the tools and transaction contents.

② Personal homepage can be used to view wallets, orders, etc.